HOW DATA PLAYS A VITAL ROLE IN ANY ORGANIZATION


Netflix Organization

I am going to explain this concept by taking “Netflix Organization” as an example and explain how it happens in this organization.

The parameters that I will be considering to explain about the concept are:

  1. Increasing customer focus
  2. Repositioning products
  3. Analyzing operations
  4. Managing customer relationship


Let us understand one by one.


1. Increasing customer focus:

Netflix is having a good and understandable interface for the user. It increases the number of users by giving ads on social media. If user signup once then Netflix keeps the data of the user and send them notifications and emails to keep them interactive to watch more TV shows and remind them to come back. Netflix gave a one-month free subscription to their subscribers so that many users came to their organization to watch freely and once they get addicted and get a great experience they will take a paid subscription so the organization got benefited. Netflix has a recommendation system which is obtained by the users watch history data and it recommends to the users which they might like by using the data they have got. In this way, Netflix is increasing its customer focus.


2. Repositioning products:

Based on the data on what users watch and what they like the Netflix account of all users get automatically updated and the user account will have TV shows or movies based on what user likes or may like the most, the recommendation appears based on what the user may like. The positioning of these movies keeps changing on user interest. This is done by seeing the data, on what kind of movie, category of movie, and the movie rating the user is watching. By this data, the repositioning of the TV shows is done for the users.


3. Analyzing operations:

Netflix analyzes the past and the present data and keeps changing accordingly. Netflix makes changes to the interface or website and checks the data on whether the change made has been liked by the user or did they face any issue to use it. They keep checking the past and present data to have an idea whether their profit is rising or decreasing and accordingly they continue to do changes or they can remove changes. Netflix also has a very good server response to the client. They have analyzed the past data on server response and had made changes accordingly to get a fast server response to the user who visits the site. In this way, Netflix has evolved a lot and made a profit by analyzing the data.


4. Managing customer relationship:

Having a good relationship with the customer is very important to any organization. Netflix has its way to do that. They keep track of the user’s data of what the user is watching currently and if the user stops it in the middle and signout and when the user comes back he can continue watching from where the user has left. The user can download the movies and make a playlist or add them to the library so that the user can access them easily and watch them easily. Netflix is keeping all this data of a particular user and serving its users efficiently and managing a great relationship with them. And if the user has any problem they can even contact the customer service.


All these things are happening because of data, without data nothing can be stored and the organization cannot offer a service to the customer, and the customer cannot have a great experience. No organization can work without data. If the customer didn’t get a good experience and then they will never come back to the organization again and it continues with other customers and an organization can go to a huge loss.

 

“Data plays a vital role in any organization”

 


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